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Unabashed Activists at Heart.
Unabashed Activists at Heart.
Unabashed Activists at Heart.
Breast Cancer Action are the US breast cancer industry watchdog, an unabashed, activist organisation working to address and end breast cancer through a health justice lens.
Breast Cancer Action are the US breast cancer industry watchdog, an unabashed, activist organisation working to address and end breast cancer through a health justice lens.
Breast Cancer Action are the US breast cancer industry watchdog, an unabashed, activist organisation working to address and end breast cancer through a health justice lens.
behind the scenes
At the beginning of 2022, I was matched with US charity Breast Cancer Action through the Catchafire platform, marking the start of an inspiring partnership. I worked closely with their Communications and Development Managers to develop branding for several of their key fundraising campaigns. The pro-bono creative work included the 'Drawing the Connections' art auctions, the Annual Billie Gardner Loulan Memorial Benefit, the 'Radical Disruption, Compassionate Resistance' event, and the renowned 'Think Before You Pink' campaign. I designed a wide range of materials, from printed save-the-date postcards and event invitations to social media content and digital elements to build the online event platforms.
Connected GOALS
Connected GOALS
project scope
project scope
Animation
Animation
Animation
art Direction
art Direction
art Direction
Branding
Branding
Branding
Copywriting
Copywriting
Copywriting
photo sourcing
photo sourcing
photo sourcing
Promo materials
Promo materials
Promo materials
social media toolkit
social media toolkit
social media toolkit
virtual event platform
virtual event platform
virtual event platform
I don't have enough words to thank you for your incredible support of BCAction over the last few years. Your designs and branding for our events and campaigns are phenomenal!!! And, bonus, you're an incredibly kind human being and such a pleasure to work with!
Development Manager
Heather Stone
I don't have enough words to thank you for your incredible support of BCAction over the last few years. Your designs and branding for our events and campaigns are phenomenal!!! And, bonus, you're an incredibly kind human being and such a pleasure to work with!
Development Manager
Heather Stone
I don't have enough words to thank you for your incredible support of BCAction over the last few years. Your designs and branding for our events and campaigns are phenomenal!!! And, bonus, you're an incredibly kind human being and such a pleasure to work with!
Development Manager
Heather Stone
Your creative and clever talents elevate our cause and work. Thank you for your thoughtfulness to capture our voice in such meaningful ways! Thank you for sharing your time and talent with us, we so appreciate you!
Deputy Director
Heather Perkins
Your creative and clever talents elevate our cause and work. Thank you for your thoughtfulness to capture our voice in such meaningful ways! Thank you for sharing your time and talent with us, we so appreciate you!
Deputy Director
Heather Perkins
Your creative and clever talents elevate our cause and work. Thank you for your thoughtfulness to capture our voice in such meaningful ways! Thank you for sharing your time and talent with us, we so appreciate you!
Deputy Director
Heather Perkins
Thank you for your incredible work and graphics that you created for our campaigns. We thank you for all you have done and do for BCAction!
Executive Director
Dr. Krystal Redman
Thank you for your incredible work and graphics that you created for our campaigns. We thank you for all you have done and do for BCAction!
Executive Director
Dr. Krystal Redman
Thank you for your incredible work and graphics that you created for our campaigns. We thank you for all you have done and do for BCAction!
Executive Director
Dr. Krystal Redman
You are exceptionally brilliant at what you do with graphic design. Thank you so much for creating our fierce logo and the stunning share graphics for this year's campaign!
Program Manager
Haleemah Atobiloye
You are exceptionally brilliant at what you do with graphic design. Thank you so much for creating our fierce logo and the stunning share graphics for this year's campaign!
Program Manager
Haleemah Atobiloye
How did we apply our CFP Framework?
The Creative (spark): was to use bold branding to help reveal the stories behind breast cancer issues, shifting focus away from superficial awareness towards systemic change.
The Fit (oxygen): element of our framework was evident in how collaborated with their team, ensuring our creative solutions were integrated into their existing campaigns and platforms.
The Purpose (fuel): provided when we co-created their events, creativity helping to stoke their mission of health justice, amplifying their message and driving impactful action.
How did we apply our CFP Framework?
The Creative (spark): was to use bold branding to help reveal the stories behind breast cancer issues, shifting focus away from superficial awareness towards systemic change.
The Fit (oxygen): element of our framework was evident in how collaborated with their team, ensuring our creative solutions were integrated into their existing campaigns and platforms.
The Purpose (fuel): provided when we co-created their events, creativity helping to stoke their mission of health justice, amplifying their message and driving impactful action.
How did we apply our CFP Framework?
The Creative (spark): was to use bold branding to help reveal the stories behind breast cancer issues, shifting focus away from superficial awareness towards systemic change.
The Fit (oxygen): element of our framework was evident in how collaborated with their team, ensuring our creative solutions were integrated into their existing campaigns and platforms.
The Purpose (fuel): provided when we co-created their events, creativity helping to stoke their mission of health justice, amplifying their message and driving impactful action.
made by headspace
25+
Years Branding Exp.
100+
Clients Collaborated
4K+
Projects Delivered
2007
Independent Since
made by headspace
25+
Years Branding Exp.
100+
Clients Collaborated
4K+
Projects Delivered
2007
Independent Since
made by headspace
25+
Years Branding Exp.
100+
Clients Collaborated
4K+
Projects Delivered
2007
Independent Since
Not Just Branding. But Transformation.
We have pledged not to work with companies involved in fossil fuel extraction, tobacco, military, mining, fast fashion, industrial agriculture, and any other sectors causing environmental or social harm. ©2025 HeadSpace Agency. A company registered in England and Wales 15918034.
Not Just Branding. But Transformation.
We have pledged not to work with companies involved in fossil fuel extraction, tobacco, military, mining, fast fashion, industrial agriculture, and any other sectors causing environmental or social harm. ©2025 HeadSpace Agency. A company registered in England and Wales 15918034.
Not Just Branding. But Transformation.
©2024 HeadSpace Agency. A company registered in England and Wales 15918034.