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Designing the Future of Microbiology
Designing the Future of Microbiology
Designing the Future of Microbiology
Federation of European Microbiological Societies (FEMS) is made up of a diverse network of around 30,000 professionals who are committed to advancing microbiology.
Federation of European Microbiological Societies (FEMS) is made up of a diverse network of around 30,000 professionals who are committed to advancing microbiology.
Federation of European Microbiological Societies (FEMS) is made up of a diverse network of around 30,000 professionals who are committed to advancing microbiology.
behind the scenes
Our challenge was to evolve the original 1977 FEMS logo into a design that reflected the diverse microbiology community. Inspired by nature’s pentagon shape, we crafted a logo that represented FEMS’s five pillars of Engagement, Education, Business, Research, and Policy. For the FEMS Journals, we sampled Mark Rothko’s expressionistic ‘fields of colour’ paintings to provide a scientifically based spectrum for each of the seven covers. The culmination of our rebranding was the FEMS2023 Congress in Hamburg, Europe’s largest microbiology event of the year. This ambitious project included designing two main exhibition stands, the ‘selfie corner,’ signage throughout the venue, digital screens, visitor badges, and a handy folding programme. With strategic planning and creativity, we brought FEMS’s mission to life, engaging over 1,800 attendees from more than 70 countries in the microbiology community.
Connected GOALS
Connected GOALS
project scope
project scope
Animation
Animation
Animation
art Direction
art Direction
art Direction
Branding
Branding
Branding
Brand guide
Brand guide
Brand guide
event materials
event materials
event materials
exhibition stands
exhibition stands
exhibition stands
stationery set
stationery set
stationery set
strategy Reports
strategy Reports
strategy Reports
HeadSpace really got to grips with the organisation’s identity and objectives and conducted a rebrand for us that hit all of our requirements, and even went beyond what we had hoped for. Their creative process really spurred on our own thinking and ideas and helped us clarify exactly what we wanted in our own minds.
Project Manager
Carianne Buurmeijer
HeadSpace really got to grips with the organisation’s identity and objectives and conducted a rebrand for us that hit all of our requirements, and even went beyond what we had hoped for. Their creative process really spurred on our own thinking and ideas and helped us clarify exactly what we wanted in our own minds.
Project Manager
Carianne Buurmeijer
HeadSpace really got to grips with the organisation’s identity and objectives and conducted a rebrand for us that hit all of our requirements, and even went beyond what we had hoped for. Their creative process really spurred on our own thinking and ideas and helped us clarify exactly what we wanted in our own minds.
Project Manager
Carianne Buurmeijer
HeadSpace Agency delivered cohesive, high-quality designs on time and within budget, ensuring a successful partnership. The accessible team promptly responded to needs and requests and managed their tasks well. Their excellent design and animation work impressed the client.
Marketing & Communications Manager
Joseph Shuttleworth
HeadSpace Agency delivered cohesive, high-quality designs on time and within budget, ensuring a successful partnership. The accessible team promptly responded to needs and requests and managed their tasks well. Their excellent design and animation work impressed the client.
Marketing & Communications Manager
Joseph Shuttleworth
HeadSpace Agency delivered cohesive, high-quality designs on time and within budget, ensuring a successful partnership. The accessible team promptly responded to needs and requests and managed their tasks well. Their excellent design and animation work impressed the client.
Marketing & Communications Manager
Joseph Shuttleworth
How did we apply our CFP Framework?
The Creative (spark): we reimagined the FEMS brand identity by blending science and design, from the pentagon-shaped logo to Rothko-based colour palettes
The Fit (oxygen): integrating seamlessly with FEMS’s event team, we managed both the creative and production side of their Hamburg Congress.
The Purpose (fuel): we co-created an impactful congress experience that elevated FEMS’s visibility, fostered stronger connections within the field, and inspired professionals to unite.
How did we apply our CFP Framework?
The Creative (spark): we reimagined the FEMS brand by blending science and design, from the pentagon-shaped logo to Rothko-based colour palettes
The Fit (oxygen): integrating seamlessly with FEMS’s event team, we managed both the creative and production side of their Hamburg Congress.
The Purpose (fuel): we co-created an impactful congress experience that elevated FEMS’s visibility, fostered stronger connections within the field, and inspired professionals to unite.
How did we apply our CFP Framework?
The Creative (spark): we reimagined the FEMS brand identity by blending science and design, from the pentagon-shaped logo to Rothko-based colour palettes
The Fit (oxygen): integrating seamlessly with FEMS’s event team, we managed both the creative and production side of their Congress.
The Purpose (fuel): we co-created an impactful congress experience that elevated FEMS’s visibility, fostered stronger connections within the field, and inspired professionals to unite.
made by headspace
25+
Years Branding Exp.
100+
Clients Collaborated
4K+
Projects Delivered
2007
Independent Since
made by headspace
25+
Years Branding Exp.
100+
Clients Collaborated
4K+
Projects Delivered
2007
Independent Since
made by headspace
25+
Years Branding Exp.
100+
Clients Collaborated
4K+
Projects Delivered
2007
Independent Since
Not Just Branding. But Transformation.
We have pledged not to work with companies involved in fossil fuel extraction, tobacco, military, mining, fast fashion, industrial agriculture, and any other sectors causing environmental or social harm. ©2025 HeadSpace Agency. A company registered in England and Wales 15918034.
Not Just Branding. But Transformation.
We have pledged not to work with companies involved in fossil fuel extraction, tobacco, military, mining, fast fashion, industrial agriculture, and any other sectors causing environmental or social harm. ©2025 HeadSpace Agency. A company registered in England and Wales 15918034.
Not Just Branding. But Transformation.
©2024 HeadSpace Agency. A company registered in England and Wales 15918034.